Fundamentals of mapping experiences


Here are my thoughts on how companies can develop mapping techniques that bring experiences to life as a perspective on Essential Design website and

a favorite quote by Edward Tufte:

Clarity and excellence in thinking is very much like clarity and excellence in the display of data. When principles of design replicate principles of thought, the act of arranging information becomes an act of insight. By extending the visual capabilities…we extend the depth of our own knowledge and experience.

Edward Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative, 1997



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