Fundamentals of mapping experiences


Here are my thoughts on how companies can develop mapping techniques that bring experiences to life as a perspective on Essential Design website and

a favorite quote by Edward Tufte:

Clarity and excellence in thinking is very much like clarity and excellence in the display of data. When principles of design replicate principles of thought, the act of arranging information becomes an act of insight. By extending the visual capabilities…we extend the depth of our own knowledge and experience.

Edward Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative, 1997



Presentation on Design Research for the Design Museum Mornings

Screen Shot 2015-09-14 at 3.22.53 PM

Last Friday, I had a pleasure of presenting my thoughts on design research for the September Design Museum Mornings. I discussed  the research methods used in the design thinking approach; from understanding stakeholder needs to communicating the findings into meaningful insights through visualization and mapping techniques. Check out the video that my colleague Lauren Lu put together. 


Old but rich article by Kim Goodwin about persona:
Getting from research to personas: harnessing the power of data

Storytelling in Design Research

A blog post I wrote for Essential Design about role of storytelling in design research.


Healthcare Needs Innovation Now by frogdesign

Healthcare Needs Innovation Now by frogdesign

relatively old but very interesting article by frogdesign about healthcare.

“In the next chapter of the industry formerly known as healthcare, people will start to see the care of their health as a lifelong narrative. Science is now telling us how our life stories might begin as early as in the womb, when we are affected by what our mothers eat when they are pregnant, and effective storytelling is likely to become a key ingredient in any effective healthcare solution. These stories will be about people’s lives, not about the diseases that happen to affect them.”


Body Language

Body Language

great talk about the power of conscious iterating (faking) in behavior change!

“don’t fake it, till you make it, fake it till you become it, as tiny tweaks can lead to big changes.”


Maintain Your Mental Well-Being

Maintain Your Mental Well-Being

A good friend told me about this article. I do like the idea of giving brain lots of opportunities to develop in different ways. That will have direct influence in fostering creativity.

Just like you wouldn’t eat only pizza every day for days on end, we shouldn’t just live on focus time and little sleep. Mental wellness is all about giving your brain lots of opportunities to develop in different ways. In organizations, from a practical perspective, this means allowing people to work from home more, to be more flexible, to give people more autonomy.